Marketing Strategy
HOW I CREATE DEMAND TO GET YOUR HOME SOLD IN TODAY’S MARKET
How do you get the most money for your home?
By creating demand! In order to get your home sold for the most amount of money in the shortest time, you and your realtor must create demand. It really is that simple. I specialize in full service premier marketing, sales tactics and strategies designed to create demand, including my extensive online marketing strategy. In today’s technology-driven market, if your realtor is not marketing your home online, to it’s fullest potential, you are missing most buyers. compare me to the competition:
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Strategies to create demand |
Ed Brophy |
Average REALTOR® |
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pre-sales strategy |
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utilize market knowledge in order to determine potential market value |
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study com parables in order to forecast average price per square foot for |
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highest return on investment |
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staging and decorating consultation |
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sales strategy |
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implement sales process and procedures to manage incoming leads, |
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conversions, contracts and closing |
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receive, follow-up with and convert prospective leads through an inside |
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sales department |
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lead management strategy |
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inside sales department systematically following up on every lead from |
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every source |
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automated action plans for every lead hit |
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agent follow up systems and pre-scheduled calls |
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reporting strategy |
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weekly updates via e-mail on phone call |
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a system for capturing all phone call leads, including date of call, time of |
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call and phone number |
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bi-weekly personal phone calls with showing feedback |
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weekly reports that include showing activity, showing feedback, web traffic |
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and all marketing activities |
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Strategies to create demand (continued) |
Ed Brophy |
Average REALTOR® |
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marketing strategy |
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professionally designed and crafted marketing collateral |
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pre-listing email to Palm Springs REALTORS® before your home goes on the market |
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for sale email to realtors to follow up on previous email once your home goes on the market |
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video promotion of property on Youtube, Facebook, Google+ and edbrophy.com |
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advertising to our referral network of customers, vendors and national database of REALTORS® |
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identifiable and professional mini-home flyers |
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coordination of realtor open houses |
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exceptional reputation and identity within the local and global real estate community |
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marketing calendar of events and activities so you never have to guess what we are doing to market your property |
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internet lead generation strategy create an internet strategy designed to generate an inventory of buyer leads, to include ongoing postings on the following sites: |
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